Organics on the march: what changed in April 2025 — news every farmer should know
New technologies, resounding victories, and the invisible front of the struggle for soil — how April became key to the future of organic farming.
1. Organics have officially broken into the major chains
In April, three major Ukrainian retail chains — Silpo, ATB, and Metro — announced the expansion of their organic product lines. This is not just marketing — it is a response to demand, which has grown by 27% over the past six months. People have started voting with their hryvnias for pesticide-free food. And this is not the end.
Trigger for farmers: no longer need to “convince” the buyer — you need to have time to become a supplier before all the places are taken.
2. Soil in the spotlight: new research confirms the importance of the microbiome
Scientists from the University of Heidelberg have published a groundbreaking study: a healthy soil microbiome directly influences the taste of vegetables. Organic farming, which does not use harsh chemicals, preserves this biota.
This means: a tomato from an organic field is not just “cleaner” — it tastes better at the cellular level.
Trigger for marketers: don’t hesitate to declare — “Our vegetables are delicious because they are alive from the inside.”
3. Agrostartups are “switching” to organics en masse
According to the AgTechLab startup incubator, 14 new agricultural projects were registered in April that directly work with organic farming: from biostimulants to AI-monitoring of compost.
Trend: Technology does not go against nature, but enhances it. The focus is on biothreat prediction, automated humidity control, and thermal drones to detect fungi before symptoms appear.
4. Organic legislation: Ukraine synchronizes with the EU
There is news that flew under the radar, but is very important: from April 2025, amendments to the law “On the Fundamentals and Requirements for Organic Production” came into force, which fully harmonize certification with EU regulations.
What this means: the Ukrainian certificate will automatically become legitimate in the European Union. This is a revolution for exporters.
5. The consumer is becoming more aware: new requests — new opportunities
Large-scale surveys have shown that consumers want more than just “organic” products — they want products that are transparent, local, and have a history. People are reading labels, searching for farmers on TikTok, and only buying from trusted sources.
Advice for brands: Show yourself. Your greenhouse, your hands in the ground, your mistakes and victories — digitize the process and become a “human” brand.
Conclusion: Organic is no longer a niche, but a survival strategy
April proved: organic farming is not a “hippie fad,” but a response to the demands of the times. Technology, science, the market, and even the state are finally on the same side.
And if you’re still wondering whether it’s worth switching to organic, think about who will be on the market in 5 years. You or your neighbor?
