The future of organic farming: trends and investment opportunities – long-term perspectives

Organic farming occupies an important place in the modern agricultural sector, as it not only meets the growing demand for environmentally friendly products, but also contributes to the sustainable development of our world. On a global scale, organic production is considered to be one of the key elements of the transition to an environmentally friendly economy. In this article, we will look at the main trends in organic farming, its potential for investors and long-term prospects.

Global trends in organic farming

1. Growing demand for organic products

According to IFOAM, the organic market will reach $300 billion by 2030. Consumers are increasingly choosing organic products due to their quality, environmental safety, and health benefits.

The trend for organic products is no longer just a part of market marketing and has moved into the realm of deeper consumer awareness of their value. People are increasingly choosing products that are environmentally friendly, grown without chemical fertilizers, pesticides, and genetically modified organisms.

This shift towards conscious consumption is driven not only by a concern for our own health, but also by a desire to support sustainable environmental practices, conserve natural resources and protect biodiversity. In agriculture, it is also creating incentives to use organic fertilizers and technologies like our GREENODIN/AVELAIF products, which combine sustainability and efficiency.

Our fertilizers are already an excellent solution for maintaining organic production standards, which is confirmed by the relevant certification of Organic Standard, the European level.

2. Development of technologies

Innovations in organic farming help to optimize processes, increase yields and reduce environmental impact. For example, drones are used to monitor fields and apply microfertilizers and plant protection products. Composting of organic waste and plant residues using biotechnology is increasingly being implemented. Organic biostimulants and innovative organic granular fertilizers, such as GREENODIN / AVELAFE, are increasingly being used to improve soils.

3. Support of states and international organizations

Many countries are implementing support programs for organic production, including subsidies for the transition to organic farming, tax benefits, and compensation for certification costs. The European Union has set an ambitious goal of having 25% of agricultural land organic by 2030. An increasing number of projects are being implemented with the financial support of the German Federal Ministry of Food and Agriculture under the German-Ukrainian Cooperation in Organic Agriculture project, as well as with the support of USAID.

Participation in FAO, IFOAM, and EU4Business programs that promote organic agriculture will allow Ukraine to receive funding and find new partners. And organizing national stands at international exhibitions, such as Biofach in Germany or Organic Food Iberia in Spain, will help develop marketing strategies for Ukrainian “organics.”

4. Strengthening the role of ESG investments

Organic farming is ideally aligned with the principles of environmental, social and corporate governance (ESG). Investors are increasingly choosing projects that ensure environmental sustainability and social responsibility. Environmental sustainability has already become an integral part of modern business, especially in light of climate change and increasing demands from society, governments, and international organizations. Corporate social responsibility (CSR) is now seen not only as a moral obligation but also as a strategic advantage that can improve a company’s reputation, reduce costs through more efficient use of resources, and even increase profits through environmentally conscious customers.

For example, our project to recycle defecate into fertilizer and fertilizer is a great example of this responsibility. Not only are we solving the waste problem, but we are also creating an innovative product for soil restoration that has long-term environmental and economic benefits.

Investment opportunities in organic farming

1. Export prospects

Ukraine has significant potential for exporting organic products due to its rich natural resources and favorable geographical location. Many European companies are switching to organic raw materials to meet the environmental requirements of the Green Deal. The growing middle class in China and India is increasingly interested in organic health products, including safe grains and oils produced in Ukraine. The Middle East is in high demand for organic crops due to the development of the halal food industry. In the US and Canada, organic products are gaining popularity in both supermarkets and the HoReCa segment. Ukrainian producers are gradually taking advantage of this trend by certifying their products according to USDA Organic standards.

2. Development of recycling

Investing in the production of value-added organic products (dairy products, juices, frozen berries) allows for higher profits and expanded export opportunities.

An example of successful organic cooperation is demonstrated by the organic farm of T. Levda, an individual entrepreneur, and the processor Stodola LLC. Thanks to their joint efforts, certified organic garlic grown by the farm is becoming an important ingredient for Stodola’s canned products.

In 2024-2025, the alliance plans to expand production by increasing the volume of organic garlic and adding hot peppers. The new vegetables, after processing, will become the basis for exclusive products – “Pickled garlic” and “Pickled hot pepper” under the Stodola brand, effectively expanding the range of Ukrainian organic products. It is expected that these products will soon appear on the shelves of organic stores, becoming a symbol of an innovative approach to ecological production.

3. Local markets and online sales

Demand for organic products among local consumers is growing in Ukraine. Investors can invest in creating platforms for online sales of organic products or opening specialized stores.

A vivid example of successful online sales of GREENODIN organic fertilizers is the official website https://greenodin.site/, as well as their availability on the popular electronic platforms ROZETKA and EPICENTER. There you can also find organic canned products under the Stodola brand, which indicates a growing demand for environmentally friendly products.

4. Restoration of degraded lands

The transition to organic farming helps restore the fertility of degraded soils. Investors who work in this area can benefit from both increased land values and environmental grants.

Organic farming is an effective tool to combat soil degradation, which is a serious problem in Ukraine. According to scientific studies, about 20% of Ukrainian soils need immediate restoration due to depletion, erosion and excessive use of chemicals. Organic practices, such as crop rotation, organic fertilizers (e.g. AVELAIF or GREENODIN) and green manure, help to improve soil structure, increase humus content and reduce erosion.

Long-term prospects

1. Changing approaches to agriculture

Organic farming is becoming an integral part of the global strategy to combat climate change. We hope that in the long run it will become the main method of doing agricultural business, returning the living ecosystem to nature and natural health to crops.

2. Involvement of young people in the organic sector

Engaging young people in an organic lifestyle is a key element in shaping a sustainable future, as it is the younger generation that determines how consumption, production, and attitudes toward nature will be shaped in the coming decades.

Young people absorb new ideas faster and actively support health and environmental trends. By teaching young people about organic practices, we are laying the foundations for sustainable thinking that will become the norm in their lives and be passed on to future generations.

Young people, with their openness to new technologies, can become drivers of innovation in organic agriculture, developing new approaches, products, and technologies to restore the ecosystem.

Thanks to social media, young people have a huge influence on their peers. By consuming organic products responsibly, they can become agents of change and popularizers of an environmentally friendly lifestyle.

Today, the increased interest of young farmers in environmentally responsible business is already providing an influx of new ideas and technologies.

3. Development of organic agritourism

The development of organic agritourism is a promising area that combines agriculture, eco-friendly lifestyle and tourism. This business helps to draw attention to organic farming, attract additional investment and popularize an eco-friendly lifestyle among a wide audience.

This form of tourism offers visitors the opportunity to learn about organic production processes and take part in agricultural work, as well as taste products grown according to ecological standards. Such travel emphasizes harmony with nature and promotes relaxation in a clean, environmentally friendly environment.

Conclusion.

Organic farming is an important tool for sustainable development, as it meets the demand for environmentally friendly products, helps to preserve natural resources and protect biodiversity. Global trends, such as the growing demand for organic products, technological advances and government support, are opening up new opportunities for investors. Organic practices, such as the use of innovative fertilizers such as AVELAIF and GREENODIN, help restore soil fertility and comply with the principles of environmental, social and corporate governance (ESG).

Investment prospects in the organic sector include the development of exports, value-added processing, local markets, and online sales. Ukrainian producers have the opportunity to expand their exports by focusing on the markets of Europe, the United States, Canada, and the Middle East. There is also a growing demand for innovative projects to restore degraded land and create specialized platforms for selling organic products.

The long-term prospects for organic farming include changing approaches to agriculture, involving young people in environmental initiatives, and developing organic agritourism. Young farmers are becoming drivers of innovation by developing new environmental solutions, while agritourism promotes organic lifestyles by attracting investment and raising consumer awareness. These factors create a solid foundation for the sustainable development of the agricultural sector in Ukraine and globally.