September 2025 was the third warmest month on record.
Europe has again suffered from heat waves, and in the Arctic, temperatures are rising four times faster than the global average.
🌡️ These are no longer predictions – this is the new norm.
Cities are facing record cooling costs, heat-related deaths are on the rise, and wildfires are becoming a familiar summer backdrop.
🔹 Psychologically, this trend destroys the illusion of “it’s somewhere far away.” People are starting to really feel climate change — and this is the point where environmental communications can make a difference.
These stories are not just statistics.
They create moral pressure: who is responsible? who will clean up? who will save nature?
And this is where brands, communities, or activists can become “heroes” who don’t just talk, but act.
The war has destroyed over 60% of Ukraine’s energy generation. But this crisis paves the way for a green restart.
The UN-backed Green Energy Recovery program focuses on:
🌱 Ukraine can become a testing ground for new green technologies and prove that sustainable transformation is possible even during war.
Politics is gradually recognizing that ecology is about safety, not just fashion.
New research shows that even as “green energy” becomes cheaper, polarization is growing.
People don’t argue about facts – they defend their beliefs.
To reach your audience, you need to:
💬 Example: “plant a tree” works better than “reduce CO₂ emissions”.
September 2025 proved: we live in a moment when it is still possible to change the scenario.
Climate anxiety, war, technology, and volunteerism merge into one reality, where it is not the strongest who survives, but the one who manages to adapt.
Ukraine has a chance to show the world an example of how ecology can be not just about nature, but about survival, dignity, and restoration.
The Institute of Nanotechnology and Organic Products “Avelife” improves the methodology and creates modern tools and products to increase crop yields, restore soils and water bodies.
On June 20, 2025, the head of the Institute of Nanotechnologies and Organic Products “AVELIFE”, Timur Levda, attended a fundraising consultation meeting held at the “France” Hotel in Vinnytsia.
In a world where every third banner screams “eco!”, the consumer no longer believes words. He wants to see. Feel. Be immersed. And this is where immersive marketing begins.
